Nadi, 20 November 2024 – AdventureNEXT Fiji was officially launched at the InterContinental Fiji Golf Resort & Spa, cementing its place as a premier destination for adventure tourism. Hon. Viliame Gavoka, Acting Prime Minister and Minister for Tourism and Civil Aviation, officiated the event, highlighting its importance in showcasing Fiji’s natural beauty, culture, and sustainability commitments.

Addressing the audience, Hon. Gavoka underscored Fiji’s cultural philosophy of “Toso Vata” -progressing together- as a guiding principle for fostering unity and collaboration. “AdventureNEXT is about forging connections, sharing experiences, and building a future where adventure tourism flourishes—not only for the benefit of visitors but for the enrichment of our communities,” he said.

Showcasing Fiji’s Natural Wonders

Fiji’s rainforests, coral reefs, and welcoming communities offer an unmatched adventure experience. Hon. Gavoka noted that “Fiji is a treasure trove of natural wonders waiting to be explored, and AdventureNEXT provides a platform to share our landscapes and vibrant culture with the world.”

Thanks to initiatives like the Tour Operator Marketplace and Familiarization Trips, local businesses are showcasing guided hikes, cultural immersions, and other authentic experiences to international buyers and media.

Collaboration and Sustainability as Key Drivers

The Minister applauded the Adventure Travel Trade Association (ATTA) for promoting emerging destinations and thanked Tourism Fiji for hosting the event. “Your efforts in showcasing Fiji as a destination brimming with potential create tremendous opportunities for local operators and adventurers alike,” he said.

The Ministry also reaffirmed its commitment to the National Sustainable Tourism Framework (NSTF), ensuring tourism development aligns with environmental preservation and community well-being. Hon. Gavoka emphasized investments in green transport and climate-resilient infrastructure to secure long-term benefits for the nation.

Adventure Tourism: A Growth Sector

Adventure tourism offers immense potential for Fiji’s economy, which already relies on tourism for 40% of its GDP and over 120,000 jobs. “The world is seeking connection, discovery, and adventure. Fiji’s diverse offerings provide the perfect setting for these experiences,” said Hon. Gavoka.

He encouraged stakeholders to seize the networking opportunities offered by AdventureNEXT, adding, “Together, we can elevate Fiji as a leader in adventure tourism and create a thriving, sustainable future.”

Conclusion

AdventureNEXT Fiji is more than just an event—it is a step forward in positioning Fiji as a globally recognized hub for sustainable tourism. Hon. Gavoka concluded by inviting the world to experience the true essence of Fiji: “Adventure here is about becoming part of a community, sharing our stories, and moving together toward a brighter future. Let us work together—Toso Vata—to shape the future of adventure tourism.”

-ENDS-

About the Ministry of Tourism and Civil Aviation
The Ministry of Tourism and Civil Aviation is the lead government agency responsible for policy, planning, and sustainable development of Fiji’s tourism and civil aviation sectors. Guided by the National Sustainable Tourism Framework, the Ministry ensures that tourism growth is inclusive, sustainable, and beneficial to the Fijian economy and its people.

Media Contact:
Manoa K.K. Rayawa (Max)
Communication Coordinator
Phone: 922586 / 8378755 | Email: manoa.rayawa01@mtca.gov.fj