Shaping the Future of Tourism: Embracing the Blue Pacific’s Responsible Tourism Journey with the Pacific Tourism Organisation

November 13, 2024, Suva, Fiji – The Pacific Tourism Organisation (formerly known as the South Pacific Tourism Organisation) began its Board Meeting at the Pacific Islands Forum Secretariat this the morning. This two-day event, themed “Be Part of the Blue Pacific’s Responsible Tourism Journey,” was designed to foster meaningful discussions shaping the future of tourism in the region.

The event was officially opened by the Board Chairperson, Madam Adela Issachar Aru. In her welcoming remarks, she emphasized the importance of collaboration and strategic planning to guide the tourism sector toward a sustainable and responsible future. The session started with a group photoshoot, symbolizing unity and cooperation among members before moving into closed-door discussions.

A notable feature of the two-day event is the Inaugural Women in Tourism Talanoa Session, dedicated to acknowledging the essential role of women in the tourism industry. This session recognized their contributions and addressed the unique challenges they face. The Permanent Secretary of the Ministry of Tourism and Civil Aviation, Ms Salaseini Daunabuna, delivered the keynote address, underscoring gender equality and empowerment within the sector.

This session aligned with the Fiji Women’s Economic Empowerment National Action Plan (WEE NAP) for 2024-2029, which aims to provide Fijian women and girls with the resources and opportunities to succeed in tourism. Also in attendance is the Permanent Secretary for Women, Children and Social Protection, Ms Eseta Nadakuitavuki.

Later in the afternoon, a high-level meeting took place, gathering top officials and industry leaders to discuss strategic initiatives and policy frameworks for driving the sustainable development of tourism in the South Pacific. This meeting addressed key issues such as enhancing regional cooperation, improving infrastructure, and leveraging digital innovations to strengthen the industry.

The event is set to continue tomorrow with the Council of Tourism Ministers convening their 33rd session to build on these strategic discussions and set the stage for new initiatives shaping the future of tourism in the South Pacific.

Looking ahead, the SPTO remained committed to building an inclusive, resilient tourism industry. Key priorities included supporting women in tourism, addressing climate change impacts through sustainable practices, and fostering collaboration among governments, private sectors, and NGOs to reach these goals. By embracing responsible tourism principles, the organization aimed to create a sustainable future for Pacific communities and the environment.

ENDS